Muse 3.0
Muse is a canvas for inspired & focused thinking. I was a designer & storyteller at Muse 2022-2023 and had the opportunity to work on the messaging and website for the 3.0 launch.
I developed the main tagline and conceptualized the hero visual. I also contributed to the content for the rest of the website, collaborating closely with our lead product designer and lead storyteller.
Our approach was to review Muse’s history, distill what had worked, and blend it with wisdom from our users and new materials from the teams phase (an experiment that lasted a few months).
Crafting the messaging
The messaging was inspired by the language of our users. Feedback messages, reviews, and survey results have shown us that Muse’s role in users’ workflows is most commonly described as ‘thinking’ or ‘figuring things out’—a reflection of Muse’s early messaging strategies.
Calm, focused, and inspiring
Muse’s brand was built around a tone of calm, focus, and thoughtfulness. It was originally designed for the messy middle of the creative process—where ideas accumulate and need to be made sense of.
As we crafted the new messaging, our goal was to maintain the thoughtful foundation while emphasizing the inspired feeling you get when you’re doing focused thinking. Muse’s aim is to create an environment where working with your ideas feels intuitive and open-ended, ultimately helping you gain clarity on what matters most.
Ideas for the hero title and different iterations.
Designing the website
The website design was directly influenced by the messaging theme. We aimed to evolve the calm tone by weaving in the freeformness and expressiveness of the product.
In Muse’s case, expressiveness isn’t about bold colors, styling options, or a flashy interface. It's about working with loose thoughts and ideas without getting bogged down by the presentation, which are less important during the early stages of ideation. Expressing your ideas in Muse means bringing multimedia content together on one canvas and remixing it freely with your own notes and handwritten scribbles.
Content inspired by users
One shortcoming of past versions of the Muse website was the lack of real use cases and user testimonials. Based on activity in the Discord community, we learned that users are eager to see how others use Muse, both out of curiosity and as a source of inspiration to help them get started. We wanted to incorporate this into the new website.
I curated a collection of testimonials that showcased the uniqueness of Muse and demonstrated its value to users' thinking toolkit. I intentionally selected a testimonial that addressed a common issue affecting user retention—not getting Muse at first.
Product section
User testimonials
Use cases section.
Pricing section
